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Where the project has been positioned by th
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PostPosted: 07 Nov 2019 06:20:05    Post subject:  Where the project has been positioned by th
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'A 5 percent increase in customer retention increases profits by 25 to 95 percent.'

'The greater the loyalty of customers
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, employees, suppliers, and shareholders, the greater the profits reaped .'

This is the received wisdom from experts on the nature and importance of customer loyalty. Yet in a world of product and service commoditization and as the timelag between imitations to innovation declines, how can organizations differentiate themselves to build loyalty?

The answer lies with Customer Experience Management creating the 'emotional responses and connections with products and brands tha are difficult to build in any other way' . In effect marketing is not just concerned with the uniqueness of the 4 Ps and more focused on the way customers feel about you through the emotions evoked by the customer experience. Need this be surprising
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, or is this long overdue? after all a dictionary definition of loyalty refers to it as a 'feeling or attitude of devoted attachment and affection' .

Looking at the evidence from the services sector, the Market Metrix hotel index demonstrates this link between loyalty 'emotions', customer satisfaction and price premiums elicited by the 'experience of hotel products and services'.

'Guests who experience the loyalty emotions at midscale hotels feel these emotions and they will pay on average $10 more. If they do not feel these emotions, they will pay only about $3 more'

A recent Gallup survey further found that:

'Over a one month period shoppers whom were emotionally connected to a supermarket spent 46 percent more than shoppers who were satisfied but lacked an emotional bond'

For the New York supermarket Wegmans this emotional bond is reflected in the customer experience with well cared for employees at the frontline treating Wegmans consumers in a better and friendlier manner.

Managing the customer experience to achieve the correct emotional response for loyalty involves more than the right price or the right product and don't expect satisfaction alone to be enough. For instance, delight and anger have been noted as emotions that may link better with understanding customer emotions and loyalty.

So look at your whole customer experience and ask the question
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, what emotions are you evoking and will these be valuable, detrimental or could they be reengineered in such a way as to promote a loyalty inducing experience.

By Colin Shaw
Beyond Philosophy 脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?br >
Research Reference

Frederick Reicheld
Trends in the Experience and Service Economy, Professor Voss, 2004,

Evoking Emotion
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, Barsky and Nash, 2002
The Price of Loyalty, National Petroleum News, March 2005
Schneider and Bowen, Sloan Management Review
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, 1999

Colin Shaw

is the Founding Partner of Beyond Philosophy and guru of the Customer Experience Management. He has also produced two most successful books on customer experience which are now available in market. His first book, Building Great Customer Experiences sold out within just eight weeks, is on a third reprint and available in paperback. Colin's second book, Revolutionize Your Customer Experience released in September 2004 and considered as Bible in Customer managment business world. Godrej Properties is an arm of biggest Indian business conglomerate Godrej group established in 1897, it has a rich legacy in every business sector has been dominated over many corporates region
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, along with the interests in engineering goods, healthcare, education, wooden materials, building material and real estate etc. If you are planning to buy homes among the world location along luxurious contemporary modern amenities than you would have to believe in Godrej properties. The group is spread over in commercial
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, construction, and township development 11.89 million square feet in 12 cities. This is a very trusted organization in Pune city, they offer every kind of facility to the residents for booking inside new launched home projects. In a continuous way, the group has revealed a brand new home project along nice name Godrej Mamurdi Pune in one of largest cities of the country. Pune is world class city of the country where you would found the reason for happiness, due to much availability of software offices
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, business sectors, information technology parks and much more things.

Where the project has been positioned by the Godrej group has included several entertainment areas and ample space for landmarks. Premium bus services are serving to the people through that can be reached at every important place of the city in the reasonable time. Godrej mamudi apartments are among the bulk forest region in Pune, helps to make the eco-friendly environment and produce fresh air for well breathing. The property destination also connects Pune railways station and the international airport of the city via highways and expressway. You would be happy from others residential amenities of a location like healthcare facility, clinics, nursing homes
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, cinema hall, entertainment area and commercial hubs etc. more than fifty companies are situated around the place and several would have to come in forthcoming time.


Contact us for the property Details
Call :- ( IND ) 9810047296, 9810009987 ( UK ) + 44 20 3514 5468, (USA) +1 646 626 4218


for a more information.

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PostPosted: 07 Nov 2019 06:20:05    Post subject: Adv






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